Expert advice for investing in art: strategies and recommendations

Far from being reserved for an elite, investing in art is now attracting an increasingly wider public, eager to combine aesthetic passion with wealth management strategy. But investing in a work of art requires more than just a passing infatuation: it demands a solid understanding of the market, valuation criteria, and a balanced approach that blends intuition and methodology. At Espace Soardi, where we advise numerous private and professional collectors, we know how crucial proper guidance is to the value of an artwork. Here are the essential recommendations from experts for investing in art with complete confidence.

The first piece of advice is to invest in the artist, not just the artwork. The artist's signature, career path, and recognition are key factors in determining a piece's value. Research their market value, exhibitions, and presence in galleries or international art fairs. An emerging artist supported by institutions or discovered through artist residencies has a good chance of seeing their reputation (and value) increase. Following young talent, for example through local galleries or specialized platforms, allows you to acquire original works at still-accessible prices, while supporting contemporary art.

Second rule: prioritize quality and authenticity. It's better to invest in a unique piece or a limited edition (signed and numbered) than in a mass-produced item, however appealing. Works on paper, photographs, lithographs, or serigraphs can be excellent first investments, provided they are well-preserved and framed according to museum standards. A certificate of authenticity is essential: it guarantees the artwork's provenance and secures its future resale.

The third piece of advice from professionals is to diversify your acquisitions. Investing in artists from different generations, styles, or regions helps balance your collection and spread the risk. Some collectors choose a theme (abstract art, photography, urban art, etc.), while others are guided by an emotion or a desire to pass on their legacy. The key is to build coherence in your collection, which can also appreciate in value over time.

Finally, never forget that investing in art is also an aesthetic and emotional choice. A work of art will be with you every day: it should speak to your sensibilities, awaken an emotion, and create a connection. This is where framing comes in. A carefully framed piece, using conservation-grade materials, quality glass, and a frame suited to its style, will be better preserved, more legible—and more valuable if it is ever exhibited or sold.

We advise our clients on both the choice of setting and the preservation of their artworks. Because investing in art also means taking care of the way we view it.